Professional Certificate Program in Product Management
A comprehensive training program for Product Managers encompasses roles, skills, and influence techniques, emphasizing market analysis, customer research, and competitive analysis. Advanced strategies like SWOT analysis, Ansoff Matrix, and Blue Ocean Strategy are taught for effective product strategy. Crafting product vision, aligning with organizational goals, and applying design thinking, agile methodologies, and UX principles are emphasized for optimized product development and launch.
Duration
8 Months
Batch Date
July 2024
Faculty
Industry Experts and Practitioners
Learning Format
Online Live Delivery
Programme Fee
₹180,000.00 +GST
Overall Scope of the Course
- Comprehensive training on the roles, responsibilities, and essential skills of a Product Manager, including influencing without authority and fostering a PM mindset.
- In-depth coverage of market analysis and customer research methodologies to effectively segment markets, conduct customer interviews, and apply research techniques.
- Advanced strategies in competitive analysis and product strategy development, including SWOT analysis, Ansoff Matrix, and Blue Ocean Strategy for market differentiation.
- Detailed exploration of product vision and mission crafting, strategic alignment with organizational goals, and communication of vision to stakeholders.
- Extensive focus on the application of design thinking, agile methodologies such as Scrum and Kanban, and UX design principles to optimize product development and launch processes.
Key Features
Campus immersion
Capstone project
Hands-on learning
Career assistance
Industry expert lectures
Networking opportunities
E&ICT Academy, IITK Certification
Learning the latest tools and frameworks
Quick query resolution
Program Curriculum
- Module 1 : Intro to Role, Responsibilities, & Skills of PM
- Module 2 : Market Analysis & Customer Research
- Module 3 : Competitive Analysis for PMs
- Module 4 : Product Ideation & Conceptualization
- Module 1 : Define Product Vision & Mission Techniques
- Module 2 : Develop Product Strategy Frameworks
- Module 3 : Prioritization Methods & Roadmapping
- Module 4 : Align Business Objectives with Product Strategy
- Module 1 : Design Thinking for PMs
- Module 2 : Introduction to UX Design
- Module 3 : Information Architecture & Design Process
- Module 4 : Empathy-Driven Design Essentials
- Module 1 : Agile Methodologies Overview
- Module 2 : Sprint Planning, Review, & Retrospective
- Module 3 : Prioritization & Backlog Refinement Techniques
- Module 4 : Agile Metrics & Performance Measurement
- Module 1 : GTM Strategies & Planning
- Module 2 : Crafting Compelling Product Messaging & Positioning
- Module 3 : Leverage Marketing Channels for Product Launch
- Module 4 : Measure GTM Success Metrics
This project entails crafting and executing a holistic strategy for the development of a new product. This encompasses delineating the product's concept and strategic direction, meticulously designing the user experience, orchestrating an agile development framework, and orchestrating a comprehensive plan for product launch and marketing initiatives. The project synthesizes principles from product management, user experience design, agile methodologies, and marketing to furnish a comprehensive comprehension of the complete product lifecycle.
- Module 1 : Growth Hacking Techniques & Strategies
- Module 2 : Scaling Product Operations & Infrastructure
- Module 3 : Customer Acquisition & Retention Strategies
- Module 4 : Managing Hypergrowth: Challenges & Best Practices
- Module 1 : Product Success Metrics & KPIs
- Module 2 : Introduction to Product Analytics: Tools & Metrics
- Module 3 : Data-driven Decision Making in Product Management
- Module 4 : A/B Testing & Experimentation for Product Improvement
- Module 1 : Understand Generative AI & Its Applications
- Module 2 : Ideation Techniques Using Generative AI Tools
- Module 3 : Prototyping with AI-Generated Content
- Module 4 : MVP Development & Testing with AI-generated Features
The project entails the comprehensive development of a new product, integrating key elements such as product management fundamentals, strategy formulation, and roadmap creation. It involves meticulous user experience design to ensure intuitive interaction. Agile methodologies drive the product's iterative development, while launch and marketing strategies aim to create awareness and attract users. Growth and scaling plans are essential to sustain momentum. Product analytics provide insights for optimization. Lastly, generative AI is utilized from ideation to Minimum Viable Product (MVP) creation, streamlining the innovation process.
Target Audience
Working professionals from corporate, Mid-career professionals transitioning roles.
Current product managers seeking skill enhancement.
Aspiring product managers and recent graduates.
Executives, entrepreneurs mastering product strategy, Industry professionals from diverse sectors.
Program Coordinators
Dr. Arnab Bhattacharya
Professor, Department of Computer Science and Engineering
Dr. B V Phani
Head of Department, Department of Industrial Management & Engineering at Indian Institute of Technology, Kanpur
Our Mentors
Program Outcomes
Program Certificate
- Enhance strategic thinking skills to enable effective decision-making and ensure long-term success in product management.
- Adopt a customer-centric approach, emphasizing user experience to maximize product success and customer satisfaction.
- Master agile methodologies and lean principles to elevate your product development capabilities.
- Gain proficiency in data-driven decision-making to optimize product performance and make informed strategic choices.
- Boost creative processes by leveraging generative AI tools for effective brainstorming and innovative idea generation.
Program Fee
TOTAL PROGRAM FEE
₹180,000.00
*excluding GST
- Duration: 8 Months
- Course Type : Online Live Delivery
- Total Lectures : 30+ Lectures
- Skill Level Assessments : Quizzes, Assignments, Capstone Presentation
- Certificate : Yes
Course Fee Bifercation | Amount | GST Details | |
|---|---|---|---|
Registration Fee* | 15000/- | 18% GST | |
Fees Remaining** | 335000/- | 18% GST |
- To reserve a seat, a learner must pay the registration fee of 15,000/-
- After completing the registration successfully, the learner is required to settle the remaining amount of 3,35,000/- within 7 days
Frequently Asked Questions
E&ICT Academy, IITK Certification is considered highly valuable and with hands-on experience, getting a job would become that much more easy.
No, the certification does not confer alumni status from IITK.
