Professional Certificate Program in Product Management

Online Live | 8 Months | Professional Certification
10,000.00140,000.00 +GST

180,000.00+GST

SKU: N/A Category:

Course Overview:

  • Course Type : Online Live Delivery
  • Duration : 96 hours of Lectures + 4 hours of Capstone Presentation (8 Months)
  • Total Lectures : 30+ Lectures
  • Skill Level Assessments : Quizzes, Assignments, Capstone Presentation
  • Certificate  : Yes

Overall Scope of the Course:

  • Comprehensive training on the roles, responsibilities, and essential skills of a Product Manager, including influencing without authority and fostering a PM mindset.
  • In-depth coverage of market analysis and customer research methodologies to effectively segment markets, conduct customer interviews, and apply research techniques.
  • Advanced strategies in competitive analysis and product strategy development, including SWOT analysis, Ansoff Matrix, and Blue Ocean Strategy for market differentiation.
  • Detailed exploration of product vision and mission crafting, strategic alignment with organizational goals, and communication of vision to stakeholders.
  • Extensive focus on the application of design thinking, agile methodologies such as Scrum and Kanban, and UX design principles to optimize product development and launch processes.

Prerequisites:

  • Any latest processor (i3/i5/i7) with 2.0GHz clock speed and RAM 4GB
    (required), 8GB(recommended)

Outcome Expected:

  • Enhance strategic thinking skills to enable effective decision-making and ensure long-term success in product management.
  • Adopt a customer-centric approach, emphasizing user experience to maximize product success and customer satisfaction.
  • Master agile methodologies and lean principles to elevate your product development capabilities.
  • Gain proficiency in data-driven decision-making to optimize product performance and make informed strategic choices.
  • Boost creative processes by leveraging generative AI tools for effective brainstorming and innovative idea generation.

Target Audience:

  • Working professionals from corporate
  • Mid-career professionals transitioning roles.
  • Current product managers seeking skill enhancement.
  • Executives, entrepreneurs mastering product strategy.
  • Aspiring product managers and recent graduates.
  • Industry professionals from diverse sectors.

Key Features:

  • Campus immersion
  • Capstone project
  • Hands-on learning
  • Career assistance
  • Industry expert lectures
  • Networking opportunities
  • E&ICT Academy, IITK Certification
  • Learning the latest tools and frameworks
  • Quick query resolution
  • Continuous learning support

Additional information

Payment Option

Full Amount, Registration Amount, Balance Amount

Curriculum

Fundamentals of Product Management

  • Module 1 : Intro to Role, Responsibilities, & Skills of PM
  • Module 2 : Market Analysis & Customer Research
  • Module 3 : Competitive Analysis for PMs
  • Module 4 : Product Ideation & Conceptualization

Product Strategy & Roadmap

  • Module 1 : Define Product Vision & Mission Techniques
  • Module 2 : Develop Product Strategy Frameworks
  • Module 3 : Prioritization Methods & Roadmapping
  • Module 4 : Align Business Objectives with Product Strategy

User Experience Design

  • Module 1 : Design Thinking for PMs
  • Module 2 : Introduction to UX Design
  • Module 3 : Information Architecture & Design Process
  • Module 4 : Empathy-Driven Design Essentials

Agile Product Development

  • Module 1 : Agile Methodologies Overview
  • Module 2 : Sprint Planning, Review, & Retrospective
  • Module 3 : Prioritization & Backlog Refinement Techniques
  • Module 4 : Agile Metrics & Performance Measurement

Product Launch & Marketing

  • Module 1 : GTM Strategies & Planning
  • Module 2 : Crafting Compelling Product Messaging & Positioning
  • Module 3 : Leverage Marketing Channels for Product Launch
  • Module 4 : Measure GTM Success Metrics

Capstone Project 1

Growth & Scaling

  • Module 1 : Growth Hacking Techniques & Strategies
  • Module 2 : Scaling Product Operations & Infrastructure
  • Module 3 : Customer Acquisition & Retention Strategies
  • Module 4 : Managing Hypergrowth: Challenges & Best Practices

Product Analytics

  • Module 1 : Product Success Metrics & KPIs
  • Module 2 : Introduction to Product Analytics: Tools & Metrics
  • Module 3 : Data-driven Decision Making in Product Management
  • Module 4 : A/B Testing & Experimentation for Product Improvement

Generative AI – Ideation to MVP

  • Module 1 : Understand Generative AI & Its Applications
  • Module 2 : Ideation Techniques Using Generative AI Tools
  • Module 3 : Prototyping with AI-Generated Content
  • Module 4 : MVP Development & Testing with AI-generated Features

Capstone 2- BYOP

 

 

 

Instructor Profile

Name: Santosh Kumar S

About: Ex- Vice President, Product- Spinny

Name: Premanku Chakraborty

About: Product Manager, Atlassian

Name: Pratul Gupta

About: Product Manager, Razorpay

Name: Gaurav Verma

About: Product Manager, Chegg

FAQs

Q. Are there any benefits with the certification?

Ans: E&ICT Academy, IIT K Certification is considered highly valuable and with hands-on experience, getting a job would become that much more easy.

Q. Does the certification lead to an alumni status from IITK?

Ans: No, the certification does not confer alumni status from IITK.

 

Enquiry

Sample Certificate